Kevin set up Rose & Co. in 2009 from his kitchen table when his best mate (and dentist) asked him to ‘fix’ his dental practice. With what he has learned since then and the community of dental practice owners that he is proud to work with, he is building better dental brands that do even better things. We become ‘better’ by focusing on sustainability, emotion, building trust, creating communities, and developing & launching careers. Because after all, these are the things that shape an extraordinary brand. Why? It’s really simple. He believes everyone should visit the dentist and it’s daft that they don’t.