Over 50% of the UK's buying power sits with the over-55s. They own their homes, they're staying in work longer, and when they choose a practice for implants, they stay. Yet almost no dental practice is actively marketing to them. The channel that reaches them best is one you're almost certainly not using.

Adrian Dray oversees AI analysis of over 600,000 patient calls flowing through VoiceStack every month. That data, drawn from hundreds of UK dental practices, has revealed something most marketing agencies are structurally unable to see: the highest-value implant patients respond to a channel that barely features in any agency's playbook.

In this keynote, Adrian combines that call intelligence with behavioural psychology principles from his work with Rory Sutherland to present a complete implant marketing strategy you've probably never considered. He'll break down the demographic data, the psychology behind why this audience responds differently, and the AI-powered workflow that tracks every patient enquiry from first call to treatment chair, demonstrated live using VoiceStack.

You'll leave with a clear, executable framework: the targeting methodology, the messaging psychology, and the technology workflow, ready to implement the following week.