This session explores what it really takes to succeed in modern dental technology beyond social media, marketing, and surface-level appearance. With 20 years in the industry, Kash Qureshi shares his journey from apprentice to clinical dental technician and business owner, highlighting the importance of craftsmanship, consistency, standards, mindset, and reputation.

• Understand the gap between social media perception and true technical quality in dental technology - Learn the mindset, standards, and habits for a respected long-term career - Explore how AI and digital workflows improve efficiency and consistency - Discover strategies to raise standards, build reputation, and mentor future technicians.